DIRECTV Finds Hidden Gems - GemsTV

GemsTV has signed an agreement with DirecTV to carry its television programs in the United States starting late November 2006, in a deal which could enable GemsTV to reach 15 million U.S. subscribers.SOURCE: skyREPORT.com, Thursday November 16, 2006

‘British gemstone jewelry shopping channel GemsTV will be launching for the first time in the United States exclusively on DIRECTV. Beginning on Wednesday, Nov. 29, DIRECTV subs nationwide will be able to view the U.K. jewelry network on channel 233.

According to DIRECTV, GemsTV is able to offer its prices by using “The Game, the only reverse auction method on TV in the United States.” As each game proceeds the price of the product continues to drop until all pieces have been bid on. No matter what price each buyer bids throughout the game, all buyers only pay the final lowest price, the company said.

With limited quantities of each design, games last several minutes with approximately eight games per hour. DIRECTV said GemsTV and its website (http://www.GemsTV.com) will be fully integrated. GemsTV will air live reverse auctions 20 hours a day, seven days a week from 8 a.m. to 4 a.m. ET.

GemsTV specializes in offering genuine gemstone jewelry in handcrafted designs direct from the manufacturers. The shopping channel will offer more than 170 different types of precious and semi-precious gemstones that originate from more than 45 countries around the world.’

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