DIRECTV in the Community
We live in the digital age where information is instantly available and technology changes almost daily. In such a culture as this it is hard to feel a personal connection to many of the products and items that we use each day. We are not able to encounter the same people, voices or faces when we need to contact customer service and that can leave customers frustrated. Some major corporations are becoming aware of the “disconnect” between the consumers who use and need their products and their companies. Some are taking steps to improve the situation. Interestingly, the digital satellite television provider DIRECTV makes a point of working to establish a relationship with its customers, staff and communities and prove that they are a company that cares.
The company has a strong policy of “corporate citizenship”, donating profits as well as products to the communities where DIRECTV employees live and work. The company also gives to non-profit groups with nationwide causes or efforts. The focus of the company’s charitable efforts is currently around issues such as health, education and disaster relief. The company looks for ways to promote healthy lifestyles for its customers, staff and communities through programs such as “Fast Forward to a Cure”, company blood drives and employee gift matching programs. They focus attention and energy on improving educational methods, especially in the K-12 years with their programs such as “DirecTV Goes To School” and “DirecTV4Schools”.
DIRECTV also uses creative broadcasting in support of disaster victims or relief zones. They helped to create mobile command centers during the
Their charitable efforts are aimed at improving their communities while increasing awareness of local and national concerns and they use their highly recognized corporate identity to further these goals, proving that their corporate resources are not used only to improve the “bottom line” or yield higher profits.
The company also establishes connections to its staff by actively seeking their input and acknowledging the critical role they play in keeping DIRECTV ahead of its competitors and up to date in the innovative world of digital media. Through the participation, feedback and input from its more than 7,500 employees the company is able to understand the changing technology needs of its 16.8 million customers as well as the viewing preferences and patterns of television viewers. One of DIRECTV’s state goals is to be of benefit to the future of the television experience. By seeking a highly diversified pool of experienced information, through its many employees, DirecTV is educating its entire staff and leadership about the future direction of television and television programming.
DIRECTV has received the highest performance rating in the American Customer Satisfaction Index for seven years in a row, offering further proof that the digital satellite provider is working to train its installation and sales staff, telephone operators, technical staff and executive officers that people matter. With over 16 million clients to keep satisfied that is a lot of care and concern from the staff of this innovative company.