DIRECTV: Liberty Media Corporation Closes Deal

Liberty Media Corporation has made the deal happen.  As of Thursday, February 28, the deal to acquire control of DIRECTV Group Inc by Liberty Media Corp finalized.  Many caught off guard at the decision, but all see this as an outstanding opportunity for both companies, with benefits to all levels involved, including customers.

Liberty Media Corp did have to jump through a number of hoops, so to speak, to pull off the deal.  The process took some 14 months worth of work by John Malone’s company.  To accomplish this goal, the company had to trade its 16 percent equity stake in News Corp.  Trading that large stake in Rupert Murdoch’s company was, by all means, necessary in order for the company to merge with DIRECTV.

Additional trades had to be in view as well.  Liberty’s CEO Greg Maffei will become part of the DIRECTV board as well John Malone.  Murdoch will step down out of control.

The company now owns a 41 percent share of DIRECTV stock.  That stock is vitally valuable at US $12.5 billion.

DIRECTV is no small company.  In fact, it is the United State’s largest satellite television broadcaster.  Its competition pales in comparison to the powerful television giant.

What does all of this mean to the DIRECTV customer?  In most cases, no changes will be in view, especially at the beginning of the transition.  Like all companies, though, changes can happen.  Most involved believe there will be little effect felt by the consumers and the ones that may occur in the future will be a benefit to customers.

DIRECTV is one of today’s leading television satellite companies for many reasons, including its ability to keep up with the ever-growing demand of technology.  The company continuously offers an affordable option for those looking to get into satellite television programming.  The company also offers the affordability that many cable subscribers are continuously searching for but never find with their own service.  The switch to satellite has been easy with the help of DIRECTV’s ability to meet the demands of subscribers.

Additionally, DIRECTV offers a number of advantages including:

·         Ninety-three Channels in High Definition, the leading and most in demand type of television programming today.  The company leads the way in terms of the most television channels offered in HD.

·         High Speed Internet is also an option of DIRECTV, which helps consumers to bundle their services, much like cable television does, but often at a much lower cost, with all the speed expected in today’s modern world.

·         A large number of packages designed to give consumers exactly what they are looking for in whenever they turn on the television.

While the merge in ownership of DIRECTV certainly will be something worth talking about, it may not play a significant role in the effect experienced by the consumer.  They will still find the ability to purchase affordable television products at the satellite television level, with the most options and the best prices.  Buyers expect the best from DIRECTV and that fact is not likely to change.