DIRECTV Ramps Up Sports Enjoyment as the Official Sponsor of IndyCar Racing
DIRECTV has a long reputation for sports dedication. Their innovative packages, exclusive options and quality programming have earned them a reputation for being the “go to” place for any sports enthusiast. With a longstanding commitment covering sports of all types, from the NBA to March Madness, the NFL, MBA and NHL, it seemed DIRECTV had capped out its efforts to bring new sports programming to customers. That, however, has changed.
In April 2008, DIRECTV inked a deal with IndyCar Racing ensuring exclusive DIRECTV coverage of all IndyCar events, which will be broadcast in full, blazing HD detail. That means that not only will customers get their racing fix from all around the world, but that DIRECTV will enjoy greater branding at all IndyCar events, with new advertisements placed throughout the venues. This stands to increase the already-substantial recognition of the company around the globe.
Officials for IndyCar Racing stated that the deal made sense, because of the high quality programming offered by DIRECTV, as well as the satellite television provider’s reputation for quality service, dedication to sports and more. In addition, the deal ensures unique camera placement for events. For instance, beginning this season, onboard cameras will provide a 360-degree view of the track, broadcasting in full HD.
Why is this significant? What does it do besides help cement DIRECTV’s reputation as an industry leader? First, it provides fans with immediate access to full HD broadcasting of IndyCar racing, an historic first for the industry and for DIRECTV. In addition, it provides fans with the in-depth coverage they crave, unique views of the track to further immerse viewers in the racing experience and much more.
This announcement comes on the heels of the announcement of the new NASCAR HotPass offering through DIRECTV, which provides similar HD coverage for all NASCAR events around the US. In short, both of these offerings help spread the word that DIRECTV is the only home for sports enthusiasts of all stripes. Whether you love the bone-jarring thump of NFL games, the resounding crack of a homerun being hit out of the park, the roar of a racecar engine as it powers around the track, or any other sport, DIRECTV gives you what you need.
The nation’s leading satellite company is able to provide these services due to their newly expanded (and continually expanding) line of satellites. The most recent launch of DIRECTV 11 has increased the company’s capacity to broadcast more than 150 national HD channels, a far cry from the offering that Dish Network brings to the table. With the astounding array of HD channels, HD sports coverage, exclusive packages and innovative new projects, it is no wonder that DIRECTV is the most popular satellite TV provider in the US.
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