DIRECTV’s Election Mix Channel Delivers Interactive Election Night Coverage

November 4 marks an historic day in American history, and as the excitement builds toward this final day of Election 2008, DIRECTV is creating its own election news buzz with the Election Mix Channel – a new interactive channel that will deliver election night coverage like never before.

The channel, which will replace News Mix channels 102 and 352 that night, will broadcast live feeds from eight networks, as well as a real-time election results blog. This unique channel will keep viewers informed throughout the night about important races from the local to the national level.

Taking a page from DIRECTV’s interactive sports channels, the channel will feature the four broadcast networks along with CNN, Fox News Channel, MSNBC and alternating feeds of Comedy Central (when they’re airing election coverage) and BBC America all on one screen. Customers with interactive receivers can highlight any one of the eight channels on the screen to hear audio, while selecting any highlighted cell to watch full screen.

Perhaps the most innovative feature of the Election Mix Channel is the interactive blog that will feature live posts with up-to-the-minute information from the night, including results from significant races, the networks’ exit polling data, electoral count projections, noteworthy announcements and quotes from reporters, analysts and the candidates themselves.

The Election Mix service will begin Nov. 4 at 7 p.m. ET/ 4 p.m. PT and continue until the end of the broadcast day at 6 a.m. ET/ 3 a.m. PT. The election blog will begin as polls in the East close and network coverage begins, and will continue until the presidential election has concluded.

Election Mix will be available in both standard-definition and HD.