Staying Green with Direct TV
Many of the world’s largest corporations are well-aware of their need to get “up to date” with their global and green initiatives. Sadly, not many have made a great deal of effort to affect positive changes in their communities and the environment. Direct TV is one company that has made a massive amount of effort in improving the world around them.
They do this on a community by community effort through their many creative and beneficial “corporate citizenship” programs and initiatives which take place in every community where Direct TV staff and customers both live and work.
Direct TV is also one of the “greenest” companies around as well. They continually work to face the global environmental crisis in several ways, including their green customer rewards, “Think Green” website and their focus on programs and networks dedicated to a greener lifestyle.
The “Goodbye Paper. Hello Green” section of Direct TV’s website outlines their new program for rewarding all current and new customers who opt for a completely paperless account. They reward the customer with a single, one-time, credit on their account after they enroll in paperless billing, automatic bill payments and email updates. It takes only moments for a customer to make these choices and the results are incredible. Direct TV understands just how many tons of paper or wood products would be spared if all of their customers chose this system, and have committed financial and human resources to making it happen.
The paperless billing and email notifications occur through the customer’s regular email account, where they receive a reminder of their monthly invoice and any news of special information from the company. Direct TV customers can continue to decrease paper usage by also paying their bill electronically – eliminating the paper for the check and envelope as well as the resources used in transporting the payment through the regular mail. The customer can register their debit or credit card with the secure payment center and opt to have the amount automatically charged to their bank account each month.
Reducing the waste of unnecessary correspondence and transportation will have an immediate and long-lasting effect on the world, and Direct TV is underwriting this effort through their ongoing customer outreach.
They also feature a large amount of space on their corporate website which is dedicated to “green” concepts, information, education and programming. These web pages provide daily and seasonal tips in living a greener and more environmentally friendly lifestyle. For example, during the winter months the site posts a long list of easy to perform tasks and efforts that will reduce heat loss, fuel waste and energy consumption.
The site also lists the many programs under the “What’s Green on Direct TV” area. Currently they promote a diversity of options, including the “Planet Green” channel, “Carter Can” program that shows eco-friendly ways to perform home improvements, “Forecast Earth” from the Weather Channel which addresses some of the many climate change issues, and several others.
Clearly Direct TV is taking many important steps to sustaining an ongoing “green” effort in their business. They are serving as a strong example of what many corporations should be doing in order to save the world from an unhealthy future. If you want to patronize a company that offers unparalleled programming and service and has also demonstrated a commitment to the environment, take a serious look at the many great Direct TV packages that are available.